In early 2010, DEGW hired a new director, Bryan Croeni, and set up shop in Seattle, WA. Bryan came to us from Perkins + Will where he was a senior consulting specialist. Since joining us, he’s been concentrating on leading DEGW’s consulting work in pharmaceutical and life sciences on the West Coast and has been developing our national change management service further.

Bryan’s a registered and LEED-accredited architect with a background in large-scale project management and strategic planning, and a resume packed with senior level positions at a variety of firms. We asked him a few questions so you could get to know him better.

What attracted you to DEGW?

As part of a team at a large architecture firm in Seattle doing strategies work for Boeing a few years ago, I “discovered” DEGW and remember thinking, “These guys really know what they’re doing.” I was impressed with the depth of research and insight and the fact that the company had an international reach. Last year, as I was nearing the completion of an MA in organizational design, I learned that DEGW was merging with Davis Langdon. I knew the President of DL from long ago when we were both building practices in Los Angeles, so I emailed him indicating my interest. He made the introductions and the rest went very quickly.

What has been your biggest challenge so far?

I would say learning to connect as virtual worker. I’m the only member of our tribe in Seattle fulltime at the moment and have really enjoyed getting to know our experienced experts and very talented young consultants in San Francisco, New York and elsewhere globally. We live the new work…and it’s great to still be learning and still growing.

You used to live in San Francisco. What brought you to Seattle?

I grew up in Oregon and moved to San Francisco after finishing architecture school. What I imagined what would be a couple of years in California turned out to be close to 30 years. I had become a partner in an established and well-regarded San Francisco firm but had begun to realize that my interests were following a trajectory that would eventually take me out of the profession. At the same time, I also realized that if I was ever going to return to the Pacific Northwest, I should do so. I moved to Seattle six years ago because I love the natural setting of mountains and open water. On a clear day (and there are some) it’s magnificent.

What is a fun fact about you?

When I was 11, my father took me and my sisters to the Seattle World’s Fair in 1962. I remember being enthralled by Seattle, the fair and, in particular, by the Space Needle. I brought an 18” high, white, plastic model of the Space Needle which I built upon returning to Oregon. I then presented it to my mother who had stayed home with my baby brother. She gamely accepted this garish white thing and it “graced” her dresser for many years…at least until I left for college.

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