Dave Collins, Strategic Consultant, DEGW San Francisco
Last Sunday’s Mad Men season five premiere was more than just a welcome back party for the familiar gang at Sterling Cooper Draper Price. It was also a polite conversation on the value of offices in the Modern (read: 1963) workplace. Just as the twits at Y&R were dropping water balloons on the heads of the growing crowds of civil rights protestors, Pete Campbell was bemoaning the fact that his office is simply not big enough to bring in the large clients he now has under his control in the fledgling firm. But before we delve into the quandary Pete finds himself in regards to square footage and load bearing beams, let’s reflect a moment on how far the show has progressed in the realm of workplace design. Read the rest of this entry »

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